10 Marketing Books to Read in 2023

March is National Reading Month and we couldn’t let the month pass without sharing our recommended reading list for the rest of the year. If you’re looking to step up your skills this year, we highly recommend learning from other entrepreneurs and marketers. Here are ten marketing books we can’t wait to read!

You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies by Jenna Guarneri

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through public relations strategies. Jenna Guarneri shares the key principles and practices behind good public relations and how you can harness them for your small business.

Authority Marketing by Adam Witty

I found this topic extremely relevant for entrepreneurs and small business owners. Many clients are reaching out to us to help establish their CEO/President as a thought leader and this book provides a road map on how to do it.

One Million Followers by Brendan Kane

Social media changes so quickly that it’s hard to find books that share the latest and greatest. Brendan Kane takes you along as he chases one million followers in a social media experiment. More than 60 billion online messages are sent on digital platforms every day, and it’s hard to stand out. As a small business, this will help you think about how you can maximize your social media efforts and get the most from your time investment.

Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking by Jeremy Gutsche

Innovation is easier said than done, especially as businesses had to navigate a global pandemic and its aftermath. If you’re looking to pivot your business and come up with new solutions, you have to think differently. We love disruptive thinking and this book came out at the perfect time.

Gaining The Publicity Edge: An Entrepreneur’s Guide To Growing Your Brand Through National Media Coverage by Marsha Friedman

If you’re looking to gain an edge in the media and establish your business as a go-to source, look no further. Friedman shares her tips and tricks from three decades of industry experience.

Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche

Developing a content plan is the best way to keep all your channels fresh, but it can be intimidating to figure out where to start. Powering Content provides a road map on what to do, how to set up your content plan, and how to maintain it.

See You on the Internet by Avery Swartz

This is the definitive guide to setting up your small business for online success! If you’re not sure where to start or what you need to do first, this is the guide for you. Avery Swartz is an expert at breaking down complicated processes into something easy to digest and act on.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Last year I read Michalowicz’s The Pumpkin Plan and it was fantastic with real-world applications. I have many clients struggling with spending time and money on the wrong things. Make it a goal to get your business profitable this year and use that extra money to invest in marketing and move to the next level.

Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes

This one needs no explanation, but we wish we read it pre-pandemic. It’s never been more important to plan for the unexpected. If you want to make your brand invincible to whatever comes next, read this book!

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib

Many clients that I work with are doing random marketing – a little here, a little there when they have time. This book will help you start doing that and get a strategic plan in place. This is specifically focused on small and medium-sized businesses so you aren’t trying to launch a marketing plan that isn’t sustainable for your resources.

If you/ve read any of these marketing books let us know what you think. Do you have any recommendations for us? Please share them in the comments!